VuQo Inc. Announces Global Licensing Agreement with Playboy Enterprises

VuQo Inc. Announces Global Licensing Agreement With Playboy EnterprisesImage

MANILA, PHILIPPINES–(Marketwired – Jul 14, 2013) – VuQo Inc., makers of VuQo Premium Vodka, the world’s first premium vodka distilled from coconut nectar, announced today that they have recently expanded their agreement with Playboy Enterprises for Playboy Spirits.

Earlier this year, the Philippines-based company signed a licensing agreement with Playboy Enterprises to produce and distribute Playboy Vodka in Asia Pacific.

The new deal now covers a super-premium line of spirits that includes vodka, tequila, and gin; which will all be available globally. Playboy Vodka and Playboy Tequila are set to be launched later in 2013, while Playboy Gin will be available worldwide next year.

“The Playboy brand enjoys 97% unaided global brand awareness and has been an iconic lifestyle brand for nearly 60 years. We are thrilled to have this once-in-a-lifetime opportunity to partner with Playboy in the development of their global spirits,” says VuQo Inc. Founder and CEO Rich Cabael.

Playboy Spirits is a reflection of the brand’s authentic connection to luxury, indulgence, and nightlife. Playboy’s current portfolio exudes everything a lifestyle brand demands, therefore making Playboy Spirits a natural addition to the brand name.

“From the premium spirits featured in Playboy Magazine to the nightlife and parties the brand is famous for, Playboy is excited to enter this category with a best-in-class partner,” said Matt Nordby of Playboy Enterprises. “We are confident Playboy’s brand power combined with VuQo’s superior product production will create exciting opportunities for global distribution partners and ultimately, consumers and retail partners.”

This development puts the two companies on the map as significant players in the global spirits industry.

Financial terms of the agreement were not disclosed.

Company Logo

VuQo Inc.
http://release.media-outreach.com/release.php/Images/919

Playboy Enterprises, Inc.
http://release.media-outreach.com/release.php/Images/1083

About VuQo Inc.
VuQo Inc. was founded in 2005 with a mission to create innovative, high-quality Philippines-made wines and spirits. Its flagship brand is VuQo Premium Vodka, the world’s first and only vodka distilled from coconut and made in the Philippines. The company also owns Haliya Light Fruit Wines, premium wines handcrafted from locally-grown fruits. Both brands are exported to the US and sold at Duty Free Philippines.

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad, and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries, as well as retail stores and entertainment venues. For more information, please visit: www.PlayboyEnterprises.com.

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Complete Media Coverage of Playboy Vodka Announcement

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As announced last April, VuQo Inc. has partnered with Playboy Enterprises to produce Playboy Premium Vodka. Below is a full list of articles that cover the story.

Bunny Fans to Get New Playboy Vodka by the Spirits Business
http://www.thespiritsbusiness.com/2013/04/bunny-fans-to-get-new-playboy-vodka/

PH-Based Playboy Vodka to be Launched This Year by ABS-CBN
http://www.abs-cbnnews.com/business/04/09/13/ph-made-playboy-vodka-be-launched-year

Playboy Vodka Helps Expand Their Lifestyle Empire by Guyism
http://guyism.com/lifestyle/alcohol/playboy-vodka-helps-expand-their-lifestyle-empire.html

The Thinking Behind Playboy Branded Vodka by Campaign Asia
http://www.campaignasia.com/Article/339486,playboy-partners-with-vuqo-to-launch-playboy-vodka-in-asia.aspx

VuQo to Develop New Playboy Vodka for Asia Pacific Markets by The Moodie Report
http://www.moodiereport.com/document.php?c_id=31&doc_id=34823

VuQo Works on Playboy Branded Vodka by Marketing Interactive
http://www.marketing-interactive.com/news/39431

Playboy Vodka Launches This Year by Licensing Biz
http://www.licensing.biz/news/11231/Playboy-Vodka-launches-this-year

PH-made Playboy Vodka to Be Launched This Year by Philippine News Portal
http://www.philippinenewsportal.com/ph-made-playboy-vodka-to-be-launched-this-year

Playboy Partners for Vodka by License!
http://www.licensemag.com/license-global/playboy-partners-vodka

Playboy Vodka to Make Asian Debut in 2013
http://us.industrysourcing.com/articles/271330.aspx

VuQo Inc. Signs Licensing Agreement with Playboy Enterprises for Playboy Vodka
http://interestalert.com/story/04080002aaa053c4.iw/siteia/LATEBRKN/late_breaking.html

VuQo Inc. Signs Licensing Agreement with Playboy Enterprises for Playboy Vodka

Manila, Philippines – VuQo Inc., creators of VuQo Vodka, the world’s first and only coconut-distilled vodka, announced today that it has signed a licensing agreement with Playboy Enterprises to develop a new super premium vodka available exclusively across select countries in Asia.

Launching in late 2013, Playboy Vodka reflects the essence of the Playboy lifestyle in a high-quality premium spirit for the region’s consumers.  Playboy Vodka will be available in Australia, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

“Playboy is known for its iconic appeal and aspirational lifestyle. We are thrilled to offer a smooth and crisp premium vodka of the highest quality that will appeal to both Playboy and vodka enthusiasts alike,” said VuQo Inc. Founder and CEO Rich Cabael.

“We are excited to partner with VuQo to bring a one-of-a-kind premium vodka and another facet of the Playboy world to Asian consumers,” said Matt Nordby of Playboy Enterprises. “Playboy seeks to align with partners that bring the right mix of market knowledge and a passion for growing brands. We’re looking forward to working with VuQo to launch Playboy Vodka later this year.”

“VuQo is the only vodka in the world distilled from coconut nectar, a truly distinctive quality that allows Playboy to continue to provide its consumers with unique offerings and experiences. We look forward to launching our new product, Playboy Vodka, with support from the global lifestyle company that is Playboy,” added Cabael.

Playboy Vodka will be manufactured in the Philippines, whose rapidly growing economy is catching the attention of the international business world, and which has a rich heritage of creating premium spirits.

Financial terms of the agreement were not disclosed.

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About VuQo Inc.

VuQo Inc. was founded in 2005 with a mission to create innovative, high-quality Philippine-made wines and spirits. Its flagship brand is VuQo Premium Vodka, the world’s first and only vodka distilled from coconut and made in the Philippines. The company also owns Haliya Light Fruit Wines, premium wines handcrafted from locally-grown fruits. Both brands are exported to the US and sold at Duty Free Philippines.

About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries, as well as retail stores and entertainment venues.

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Media Contacts:

For VuQo –
Ina Gatan
+63 (2) 371-1603
pr@vuqo.com
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For Playboy –
Theresa Hennessey
+1 (312) 373-2444
theresah@playboy.com
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Ray Yeung / Nancy Zakhary
Brainerd Communicators, Inc.
(212) 986-6667
yeung@braincomm.com / nancy@braincomm.com
—–

VuQo Served to TV Stars at Emmys Gifting Suites

The stars of such popular television series as “The Big Bang Theory,” “The Office,” “Community,” “The Closer,” “Criminal Minds,” as well as classics like “ER” and “Seinfeld” got a taste of VuQo Premium Vodka at gifting suites around Los Angeles in honor of the 64th Primetime Emmy Awards.

VuQo participated in two suites this year- the Secret Room Red Carpet Luxury Lounge at the posh SLS Hotel in Beverly Hills, and the Borgnine Group’s Celebrity Gifting Suite and tribute to Hollywood legend Ernest Borgnine at the Sportsmen’s Lodge in Studio City.

Celebrities like Mayim Bialik, Joe Mantegna, Chris McDonald, and Hector Elizondo stopped by for refreshing VuQo Signature Cocktails, and got to take home a bottle of VuQo for their personal enjoyment. The stars were intrigued by the uniqueness of VuQo, as the only vodka in the world distilled from coconut. Coconut products, particularly coconut water drinks, have become very popular in Hollywood because of their health benefits.

“It’s really exciting that Hollywood celebs are enjoying VuQo as we get to participate in events surrounding television’s highest honors,” said VuQo Founder and CEO, Rich Cabael.

To see more pictures, click the following links:

VuQo Celebrates Macy’s Men’s Store Grand Reopening

Macy’s in San Francisco celebrated the Men’s Store Grand Reopening with a Benefit Shopping Evening to raise money for local charities. VuQo Premium Vodka was invited to help celebrate the event with a vodka bar on each of the store’s six floors.

Guests were treated to delicacies provided by local food truck vendors situated throughout the store and were entertained by local artists, djs, and models that reflected the merchandise sold on each floor. Guests were given stamps for visiting each floor and if completed, they received a special gift bag and were entered to win cool prizes.

The VuQo bars were busy as bartenders served VuQo Cranberry, VuQo Soda, VuQo Tonic, and VuQo on the Rocks.

“It’s an incredible opportunity for VuQo to participate in a Macy’s event and support a worthwhile cause in supporting local charities in San Francisco,” said Rich Cabael, Founder and CEO of VuQo.