VuQo Inc. Announces Global Licensing Agreement with Playboy Enterprises

VuQo Inc. Announces Global Licensing Agreement With Playboy EnterprisesImage

MANILA, PHILIPPINES–(Marketwired – Jul 14, 2013) – VuQo Inc., makers of VuQo Premium Vodka, the world’s first premium vodka distilled from coconut nectar, announced today that they have recently expanded their agreement with Playboy Enterprises for Playboy Spirits.

Earlier this year, the Philippines-based company signed a licensing agreement with Playboy Enterprises to produce and distribute Playboy Vodka in Asia Pacific.

The new deal now covers a super-premium line of spirits that includes vodka, tequila, and gin; which will all be available globally. Playboy Vodka and Playboy Tequila are set to be launched later in 2013, while Playboy Gin will be available worldwide next year.

“The Playboy brand enjoys 97% unaided global brand awareness and has been an iconic lifestyle brand for nearly 60 years. We are thrilled to have this once-in-a-lifetime opportunity to partner with Playboy in the development of their global spirits,” says VuQo Inc. Founder and CEO Rich Cabael.

Playboy Spirits is a reflection of the brand’s authentic connection to luxury, indulgence, and nightlife. Playboy’s current portfolio exudes everything a lifestyle brand demands, therefore making Playboy Spirits a natural addition to the brand name.

“From the premium spirits featured in Playboy Magazine to the nightlife and parties the brand is famous for, Playboy is excited to enter this category with a best-in-class partner,” said Matt Nordby of Playboy Enterprises. “We are confident Playboy’s brand power combined with VuQo’s superior product production will create exciting opportunities for global distribution partners and ultimately, consumers and retail partners.”

This development puts the two companies on the map as significant players in the global spirits industry.

Financial terms of the agreement were not disclosed.

Company Logo

VuQo Inc.
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Playboy Enterprises, Inc.
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About VuQo Inc.
VuQo Inc. was founded in 2005 with a mission to create innovative, high-quality Philippines-made wines and spirits. Its flagship brand is VuQo Premium Vodka, the world’s first and only vodka distilled from coconut and made in the Philippines. The company also owns Haliya Light Fruit Wines, premium wines handcrafted from locally-grown fruits. Both brands are exported to the US and sold at Duty Free Philippines.

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad, and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries, as well as retail stores and entertainment venues. For more information, please visit: www.PlayboyEnterprises.com.

VuQo Inc. Signs Licensing Agreement with Playboy Enterprises for Playboy Vodka

Manila, Philippines – VuQo Inc., creators of VuQo Vodka, the world’s first and only coconut-distilled vodka, announced today that it has signed a licensing agreement with Playboy Enterprises to develop a new super premium vodka available exclusively across select countries in Asia.

Launching in late 2013, Playboy Vodka reflects the essence of the Playboy lifestyle in a high-quality premium spirit for the region’s consumers.  Playboy Vodka will be available in Australia, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

“Playboy is known for its iconic appeal and aspirational lifestyle. We are thrilled to offer a smooth and crisp premium vodka of the highest quality that will appeal to both Playboy and vodka enthusiasts alike,” said VuQo Inc. Founder and CEO Rich Cabael.

“We are excited to partner with VuQo to bring a one-of-a-kind premium vodka and another facet of the Playboy world to Asian consumers,” said Matt Nordby of Playboy Enterprises. “Playboy seeks to align with partners that bring the right mix of market knowledge and a passion for growing brands. We’re looking forward to working with VuQo to launch Playboy Vodka later this year.”

“VuQo is the only vodka in the world distilled from coconut nectar, a truly distinctive quality that allows Playboy to continue to provide its consumers with unique offerings and experiences. We look forward to launching our new product, Playboy Vodka, with support from the global lifestyle company that is Playboy,” added Cabael.

Playboy Vodka will be manufactured in the Philippines, whose rapidly growing economy is catching the attention of the international business world, and which has a rich heritage of creating premium spirits.

Financial terms of the agreement were not disclosed.

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About VuQo Inc.

VuQo Inc. was founded in 2005 with a mission to create innovative, high-quality Philippine-made wines and spirits. Its flagship brand is VuQo Premium Vodka, the world’s first and only vodka distilled from coconut and made in the Philippines. The company also owns Haliya Light Fruit Wines, premium wines handcrafted from locally-grown fruits. Both brands are exported to the US and sold at Duty Free Philippines.

About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries, as well as retail stores and entertainment venues.

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Media Contacts:

For VuQo –
Ina Gatan
+63 (2) 371-1603
pr@vuqo.com
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For Playboy –
Theresa Hennessey
+1 (312) 373-2444
theresah@playboy.com
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Ray Yeung / Nancy Zakhary
Brainerd Communicators, Inc.
(212) 986-6667
yeung@braincomm.com / nancy@braincomm.com
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VuQo Sponsors First Bayanihan Cup Golf Tournament

VuQo Premium Vodka is proud to sponsor the Bayanihan Cup First Annual Golf Tournament on June 10 at Summitpointe Golf Course in Milpitas, CA. The tournament is hosted by Phil-Am Golf Association and Mango Tours, in cooperation with Philippine Airlines, and is for the benefit of ABS-CBN Foundation.

http://www.asianjournal.com/community/community-news/15831-swinging-for-a-cause-at-the-1st-bayanihan-cup-golf-tournament.html

VuQo Now Available at Lee’s of Las Vegas, NV

VuQo is pleased to announce that it is now available at Lee’s Discount Liquor, Nevada’s premier wine, spirits, and beer merchant. The world’s first and only vodka distilled from vodka is on the shelves at eight Lee’s locations: Sunset, Lake Mead, East Flamingo, West Flamingo, Anthem, Boulder Hwy Rainbow/Flamingo, and Boca Park.

Lee’s Liquor has served Nevada for over 30 years and is a well-known brand in Las Vegas. It has the largest selection of spirits, as well as wine and beer, in the Valley.

Follow us on Facebook and Twitter for our upcoming tasting schedule at Lee’s, as well as other events and promotions in Las Vegas!

VuQo at Memphis in May International Festival

In line with its commitment to support the Philippine Department of Tourism’s “It’s More Fun in the Philippines” campaign internationally, VuQo has sponsored the International Gala of this year’s “Memphis in May International Festival: Salute to the Philippines” at the Peabody Memphis Hotel in Tennessee.

VuQo participated in the black-tie gala upon the invitation of DOT Secretary Ramon Jimenez. Philippine Ambassador Jose Cuisia, the Consuls General from San Francisco, Los Angeles, Chicago, and New York,  as well as other dignitaries from  the Philippine Departments of Tourism and Foreign affairs, were hosted by the local mayors, council persons, and Tennessee legislators.  The international crowd was treated to a special dinner prepared by Philippine Chef Claude Tayag, as well as the “Midnight Flight to Manila” specialty cocktail made with VuQo Premium Vodka, blue curacao, and pineapple juice.

As an honored country , the Philippines will be featured in a comprehensive community-driven event to showcase the Philippine arts, culture, tourist destinations, business opportunities, and culinary traditions.

The Salute to the Philippines continues throughout the month of May.