VuQo Inc. Signs Licensing Agreement with Playboy Enterprises for Playboy Vodka

Manila, Philippines – VuQo Inc., creators of VuQo Vodka, the world’s first and only coconut-distilled vodka, announced today that it has signed a licensing agreement with Playboy Enterprises to develop a new super premium vodka available exclusively across select countries in Asia.

Launching in late 2013, Playboy Vodka reflects the essence of the Playboy lifestyle in a high-quality premium spirit for the region’s consumers.  Playboy Vodka will be available in Australia, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

“Playboy is known for its iconic appeal and aspirational lifestyle. We are thrilled to offer a smooth and crisp premium vodka of the highest quality that will appeal to both Playboy and vodka enthusiasts alike,” said VuQo Inc. Founder and CEO Rich Cabael.

“We are excited to partner with VuQo to bring a one-of-a-kind premium vodka and another facet of the Playboy world to Asian consumers,” said Matt Nordby of Playboy Enterprises. “Playboy seeks to align with partners that bring the right mix of market knowledge and a passion for growing brands. We’re looking forward to working with VuQo to launch Playboy Vodka later this year.”

“VuQo is the only vodka in the world distilled from coconut nectar, a truly distinctive quality that allows Playboy to continue to provide its consumers with unique offerings and experiences. We look forward to launching our new product, Playboy Vodka, with support from the global lifestyle company that is Playboy,” added Cabael.

Playboy Vodka will be manufactured in the Philippines, whose rapidly growing economy is catching the attention of the international business world, and which has a rich heritage of creating premium spirits.

Financial terms of the agreement were not disclosed.


About VuQo Inc.

VuQo Inc. was founded in 2005 with a mission to create innovative, high-quality Philippine-made wines and spirits. Its flagship brand is VuQo Premium Vodka, the world’s first and only vodka distilled from coconut and made in the Philippines. The company also owns Haliya Light Fruit Wines, premium wines handcrafted from locally-grown fruits. Both brands are exported to the US and sold at Duty Free Philippines.

About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries, as well as retail stores and entertainment venues.

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Media Contacts:

For VuQo –
Ina Gatan
+63 (2) 371-1603
For Playboy –
Theresa Hennessey
+1 (312) 373-2444
Ray Yeung / Nancy Zakhary
Brainerd Communicators, Inc.
(212) 986-6667 /

VuQo Celebrates Macy’s Men’s Store Grand Reopening

Macy’s in San Francisco celebrated the Men’s Store Grand Reopening with a Benefit Shopping Evening to raise money for local charities. VuQo Premium Vodka was invited to help celebrate the event with a vodka bar on each of the store’s six floors.

Guests were treated to delicacies provided by local food truck vendors situated throughout the store and were entertained by local artists, djs, and models that reflected the merchandise sold on each floor. Guests were given stamps for visiting each floor and if completed, they received a special gift bag and were entered to win cool prizes.

The VuQo bars were busy as bartenders served VuQo Cranberry, VuQo Soda, VuQo Tonic, and VuQo on the Rocks.

“It’s an incredible opportunity for VuQo to participate in a Macy’s event and support a worthwhile cause in supporting local charities in San Francisco,” said Rich Cabael, Founder and CEO of VuQo.



The First Bayanihan Cup 2012

VuQo! VuQo! VuQo! was the chant at the reception after playing 18 holes in the First Bayanihan Cup held at Summit Pointe Golf Club in Milpitas, CA. Winners of the different divisions each won a bottle of VuQo while the rest of the participants got a chance to win a bottle through the raffle.

The event was sponsored by Mango Tours, Philippine Airlines, Cache Creek, AirPhil Express, Microtel, Bayanihan Cargo, Rafael Lumanlan of Morgan Stanley, Stephen Sim of PGA Los Angeles, Globe Telecom, Asian Journal, Keep Scores, and VuQo Premium Vodka. Guests of honor included Milpitas Mayor, Jose Esteves and San Francisco Deputy Consul General of the Philippines, Alfonso “Doy” Ver.

VuQo CEO, Rich Cabael, played in the tournament but was never in contention. “I played very well but unfortunately, my score didn’t reflect it,” Cabael jokingly said. “For every great shot I hit, I hit 10 not so great!”

Click to check out the pictures! Interviews VuQo CEO

Krizia Medenilla, Rich Cabael, and Ram Catapang. For more pictures, click here.

Krizia Medenilla and Ram Catapang of BakitWhy spent time talking with VuQo CEO Rich Cabael at Nic’s Martini Lounge in Beverly Hills, about VuQo Premium Vodka and how far it has come along. The interview will be posted on in the coming weeks.

BakitWhy has been one of VuQo’s biggest supporters since it first launched in California back in 2009. BakitWhy is an online community that represents all aspects of the “diverse and multi-generational Filipino American Lifestyle.” Go to to read about all the different things Fil-Ams love to do, from politics, business, entertainment, sports and art.

VuQo CEO Speaks at Rotary Club of Historic Filipinotown

VuQo CEO, Rich Cabael, was a guest speaker at the Rotary Club of Historic Filipinotown in Los Angeles, CA. His message, delivered to the group of influential Filipinos from such various fields as government, banking, entertainment, and medicine, was about leadership and competitiveness and how his life experiences prepared him to start VuQo Inc. From baseball to school organizations, successful and unsuccessful ventures, and a career in Silicon Valley, he spoke of determination, passion, and motivation fueled by the people around him, the journey to reach his goals, and pride in being Filipino.

Special thanks to John Mina, President of the Rotary Club of Historic Filipinotown, for inviting VuQo’s CEO to speak.

Click here to see more pictures.